How to run a online dating site
It doesn’t help that these algorithms are closely guarded trade secrets.
“It’s no different than if you meet someone on the street.
Plus, many big sites have been hesitant to allow independent researchers to look at their matching algorithms in depth. Of the 13 online daters I talked to for this article, only one believes algorithms can make successful matches. “I don’t believe that an algorithm can match me up, and I don’t want to match me up,” said Jason Feifer.
A senior editor at Fast Company, Feifer met his wife Jennifer Miller, a freelance journalist and author, through Ok Cupid after narrowing his search criteria to two requirements: “Jewish” and “journalist.”Feifer and Miller told me they didn’t start using Ok Cupid with the hopes of finding their soulmates.
The good news is that it’s probably only going to get better with time.
Slater believes that, as the popularity of mobile dating apps increases, sites will learn how to gather more valuable information.
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Experts say online dating sites see a huge traffic increase between Christmas and Valentine’s Day.